Brother Michael F. James (Fall 1989) Reflects On Decade-Long Building Of Frederick Benjamin Grooming

"Before it was trending, our focus at Frederick Benjamin Grooming was always centered on men of color.

We've been for you (and about you) for 10+ years"

–– Michael James, Founder & CEO, Frederick Benjamin Grooming

For years, Brother Michael Frederick James watched Black men lose hope in the grooming department. They felt powerless fighting their dry scalps, unsightly razor bumps, and held on to the belief that harmful, ineffective chemicals were their only option. So, Brother James set out to find a better way.

Inspired by the legacy of his grandfather –– the original Frederick Benjamin –– James developed a regimen of products to help every man sculpt his best self, no matter his style.

After spending more than a decade working for cosmetic giants, Revlon and L’Oreal, James, a third generation entrepreneur, combined his experience and passion for men’s grooming to craft a line of advanced personal care solutions for men and the professionals servicing their grooming needs. James had confidence that he knew first hand the power of personal appearance and the effect that quality products can have on a person’s attitude and outlook.

Frederick Benjamin Grooming formulations are naturally and scientifically infused with the latest technologies and active natural oils to address the most common grooming concerns of today’s modern men. These ingredients combine in this hair and shaving line specifically formulated for men of color. It’s not just about how your hair looks, but also how healthy it is, and even the styling products in this line help to promote healthy hair and scalp.

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