Brother Maurice Cooper (Spring 1999) Promoted To Newly Created C Suite Position At Wingstop


"Wingstop Inc. announced that Maurice Cooper '01 has been appointed to the newly created role of Executive Vice President, Chief Growth & Experience Officer, effective immediately. Cooper will maintain the responsibilities he held previously as Chief Marketing Officer, while also overseeing the end-to-end guest experience. Additionally, he will lead the Company’s revenue-driving initiatives, which include the national scale of delivery, and digital innovation. Cooper will continue to report to Charlie Morrison, chairman and chief executive officer.

“Since June 2018, Maurice has served as Wingstop’s Chief Marketing Officer, leading our growth strategy transformation by introducing a national advertising platform to expand brand awareness and accelerate transactions. He has done an exceptional job of sharpening our definition of the Wingstop brand and helping us to expand to new audiences,” says Charlie Morrison. “This expanded role will leverage his broad expertise in marketing, guest experience design, and innovation, further positioning Wingstop for future growth on our path to becoming a top 10 global restaurant brand.”


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